DONG Energy to acquire UK Shell Gas Direct

DONG Energy and Shell UK have signed a Sales and Purchase Agreement to acquire
Shell Gas Direct for GBP 30 mill. equivalent to approximately DKK 260 million.
The acquisition will be completed in the coming months and DONG Energy will
acquire 100% of the shares of Shell Gas Direct.

With an annual supply of around 2.5 billion cubic metres of natural gas, Shell
Gas Direct is one of the UK's largest gas sales and marketing companies. The
company has approximately 100 employees and a business-to-business market share
of 11%.

”The acquisition of Shell Gas Direct will provide us with a unique opportunity
to enter the UK natural gas sales market. The company has a considerable
customer portfolio and an experienced sales force that I look forward to
welcoming to DONG Energy”, says Executive Vice President Lars Clausen.

DONG Energy is already an established player in the UK with offshore wind
farms, a gas-fired power station and oil and natural gas exploration. With the
acquisition of Shell Gas Direct, DONG Energy will gain a fully integrated
market position in UK.

Completion of the transaction is subject to final approval by the EU
competition authorities.

The information provided in this announcement does not change the previous
financial guidance for the 2011 financial year or the announced expected
investment level.

For further information, contact:

Media Relations
Helene Aagaard
+45 9955 9330

Investor Relations
Morten Hultberg Buchgreitz
+45 9955 9750



DONG Energy is one of the leading energy groups in Northern Europe. We are
headquartered in Denmark. Our business is based on procuring, producing,
distributing and trading in energy and related products in Northern Europe. We
have approximately 6,000 employees and generated DKK 55 billion (EUR 7.3
billion) in revenue in 2010. For further information, see www.dongenergy.com.

DONG Energy to acquire UK Shell Gas Direct.pdf

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